ABBY

ABOUT ME

I'm Abby! 

A little about me: I'm 22 years old and was born raised in Blacksburg VA. I have Celiac Disease and Alpha Gal (meaning I'm allergic to gluten and meat - unfortunate circumstances that have turned me into an excellent chef!), and I am passionate about sharing my health journey to help others.

I'm also a freelance writer, digital marketer, social media manager, video editor and business owner.

Whether it be through writing, creating videos or transforming a social presence, there's nothing more fulfilling to me than taking a vision and molding it into something tangible.

I discovered my love for content creation when I worked on my high school yearbook staff. Shortly after, I attended Virginia Tech to study Public Relations, Marketing and Integrative Health and Wellness.

Along the 4 year journey to getting my diploma, I explored all types of content creation - No seriously, I tried everything.

To name a few, I worked as a social media manager and photographer on a political campaign, a writer for the #1 online publication for college women, a consultant for a church in Ethiopia, a PR practitioner for a non-profit, a local videographer, head of social media for a landscaping company, and head of social media and PR for a senior living business.... you get the picture.

Senior year of college, I turned my digital marketing internship at The Shark Group into the role of YouTube Coordinator for Shark Tank and FUBU's Daymond John - officially making him my coolest client ever! 

 

In just a few months, I increased the channel's subscribers by over 2000% and views by over 300%. My role grew, and I was also able to get the experience of writing blogs for Daymondjohn.com and planning social media strategy for brand deals.

I realized that with all of these clients and the crazy ride of business experience I'd had, I could turn my freelancing work into a real business. I can now proudly say I am a business owner and am continuing to expand my clientele! 

I'm striving to create a brand that makes an impact, and I have a special admiration for brands that do the same. I'm excited about any business built to help and uplift others: women-owned businesses, Black-owned businesses, health and wellness brands, social activist groups and businesses in the service industry.

Want to work with me? Send me a message down below!